OTHM Level 7 Diploma in Strategic Marketing

OTHM Level 7 Diploma in Strategic Marketing

. The OTHM Level 7 Diploma in Strategic Marketing offers an exceptional learning experience that equips individuals with the knowledge and expertise necessary to thrive in the ever-changing marketing sphere. This article delves into the significance of this diploma, its curriculum, and the transformative impact it has on marketing professionals.

Understanding OTHM :

The Organization for Tourism and Hospitality Management (OTHM) is a recognized global awarding organization, providing a wide range of qualifications for learners seeking to enhance their professional expertise. OTHM’s Level 7 Diploma in Strategic Marketing is a prestigious qualification tailored to meet the demands of the dynamic marketing industry.

The Importance of Strategic Marketing:

Strategic marketing involves the formulation and execution of long-term plans that align an organization’s resources with its market opportunities to achieve its objectives. This diploma focuses on equipping marketing professionals with essential skills like market analysis, brand development, customer segmentation, and crafting effective marketing strategies.

Curriculum Overview :

The OTHM Level 7 Diploma in Strategic Marketing curriculum encompasses a comprehensive range of modules designed to develop the strategic acumen of marketing professionals. Some of the core modules include:

Strategic Marketing Planning: Understanding the process of crafting marketing plans that align with organizational goals and adapting to market changes.

Consumer Behavior Analysis: Analyzing consumer trends, preferences, and decision-making processes to tailor marketing strategies effectively.

Brand Management: Exploring the art of creating and maintaining strong brands that resonate with the target audience.

Digital Marketing Strategies: Harnessing the potential of digital platforms to enhance marketing reach and engagement.

 Marketing Metrics and Analytics: Utilizing data-driven insights to measure marketing performance and optimize strategies.

 Integrated Marketing Communications: Learning how to create cohesive and consistent marketing messages across various channels.

Transformative Learning Experience:

The Level 7 Diploma in Strategic Marketing provides learners with a dynamic and engaging learning experience. The program is led by industry experts and seasoned professionals who share their real-world insights, enhancing the practical relevance of the course. Learners also have access to the latest marketing tools and technologies, enabling them to gain hands-on experience and stay updated with industry trends.

Career Advancement Opportunities:

Upon successful completion of the OTHM Level 7 Diploma in Strategic Marketing, graduates open doors to a wide array of career opportunities. They are equipped to take on roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Business Development Manager in diverse industries.

Entry requirements:

For entry onto the OTHM Level 7 Diploma in Strategic Marketing qualification, learners must possess:

  • An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification
  • Mature learners with management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
  • Learners must be 21 years old or older at the beginning of the course
  • English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.


The OTHM Level 7 diplomas on the Regulated Qualifications Framework (RQF) are at the same level as master’s degrees. However, they are shorter (120 credits) and learners will have to proceed to the dissertation stage (60 credits) with university to achieve a full masters programme.

Qualification structure:

The OTHM Level 7 Diploma in Strategic Marketing consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.

Mandatory units:

  • Contemporary Issues and Principles of Marketing (20 credits)
  • Consumer Behaviour and Market Communications (20 credits)
  • Digital and Social Media Marketing (20 credits)
  • Contemporary Challenges and Strategic Marketing (20 credits)
  • Strategic Brand Management (20 credits)
  • Marketing Research Project (20 credits)

Conclusion :

The OTHM Level 7 Diploma in Strategic Marketing serves as a catalyst for personal and professional growth in the marketing domain. Its emphasis on strategic thinking, data-driven decision-making, and innovative marketing techniques ensures that learners are well-prepared to thrive in the competitive business world. As marketing continues to evolve, this diploma remains a valuable investment for aspiring marketing professionals seeking to make a significant impact in their careers and the organizations they serve.